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Mal Stanton McCunney: Director of Marketing

Portfolio

Marketing Communications

  • LinkedIn

I’m a marketing and communications professional with more than 20 years of experience in the nonprofit and mission-driven sector.

I help organizations launch and grow initiatives to increase visibility, build trust, and inspire meaningful support through partnerships, marketing and brand development.
 

My passion lies in crafting authentic narratives and campaigns to build goodwill, strengthen confidence in a mission, and connect people to purpose.

My work is especially impactful during times of change, growth, or renewal, when organizations need to expand their reach and deepen their impact.
 

I’m committed to building philanthropic partnerships that drive sustainable, meaningful change.

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Skillset:
 

  • Marketing Strategy – End-to-end planning and execution with a results-driven, mission-first lens
     

  • Events + Fundraising – Coordinate impactful events and campaigns that cultivate community and support 
     

  • Social Media – Channel management, engagement growth, content strategy, and analytics
     

  • Photography – Professional-quality imagery for web, newsletters, and social platforms
     

  • Videography + Filmmaking – Concept, shoot, edit, and produce mission-centric videos that move audiences
     

  • Email Marketing + Web Management – Design, copywriting, and campaign execution with a focus on audience connection and conversion
     

  • Partnership Development – Skilled at cultivating relationships that are strategic, collaborative, and rooted in shared values
     

  • Lead Generation – Targeted, data-informed tactics that drive measurable interest and engagement
     

  • SEO & Analytics – Insight-driven marketing through content optimization and performance tracking

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